RelayThat
Design automation platform RelayThat streamlines creating consistent marketing materials with features like one-click resizing and access to 3M+ images.
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Product Info
What is RelayThat?
RelayThat is revolutionizing the way marketing materials are created, offering a seamless solution for teams aiming to maintain brand consistency across multiple channels. Designed to transform complex brand guidelines into high-performing visual content, this design automation platform empowers users to effortlessly produce on-brand graphics without the need for specialized design skills. By streamlining the creative process with features like one-click resizing, a dynamic headline generator, and access to a vast library of over 3 million royalty-free images, RelayThat provides an efficient pathway to high-quality, consistent visual storytelling.
The true power of RelayThat lies in its ability to save time and reduce the complexities traditionally associated with design tasks. Marketing managers, agencies, and collaborative teams can swiftly generate professional-grade materials that align perfectly with their brand ethos, ensuring a unified presence across all marketing platforms. By offering intuitive tools that enhance productivity and creativity, RelayThat stands out as an indispensable asset for anyone looking to elevate their brand's visual impact without the typical hurdles of design intricacies.
Features
Automated Multi-Channel Resizing
RelayThat is equipped with a powerful feature that automatically resizes complex designs for over 50 platforms, such as Instagram Stories and LinkedIn headers, with just a single click. This capability maintains the proportional scaling of all design elements, eliminating the need for manual pixel adjustments. By preserving visual hierarchy and brand consistency across various channels, this feature reduces production time by an impressive 90%, making it a standout tool for efficient design processes.
Brand-Centric Workspaces
The tool offers centralized workspaces that store all essential brand elements, including logo configurations, HEX codes, font pairings, and messaging guidelines. Any updates made within a workspace are automatically applied to all connected layouts. This feature is particularly beneficial for agencies managing multiple client brands, as it ensures brand consistency without the risk of visual cross-contamination.
Smart Layout Generation
RelayThat utilizes compositional AI to produce over 2,000 design variations from minimal user inputs. By analyzing brand assets and content relationships, the tool automatically updates layouts whenever source elements are adjusted. This feature allows users to maintain design coherence while exploring new creative directions, providing a dynamic and flexible design process.
Magic Import Tool
Designed to streamline the onboarding process, RelayThat's Magic Import Tool extracts brand assets directly from website URLs. By using algorithms for color scheme detection and logo recognition, it speeds up brand guideline implementation by 75% compared to manual methods. This feature is particularly valuable for franchises and businesses with multiple locations, as it simplifies the task of managing brand assets.
Headline Generator with SEO Integration
RelayThat's headline generator combines natural language processing analysis of top-performing ads with custom keyword libraries to create engagement-optimized copy. It automatically embeds SEO metadata into image files, increasing the organic discoverability of visual content by 40%. This integration of SEO best practices directly into visual content creation workflows enhances content visibility across search engines.
Copyright-Free Asset Library
The tool provides access to a vast library of over 3 million curated design elements, all vetted for commercial use. With AI-powered visual search capabilities, users can filter assets by color harmony and compositional balance. This feature significantly reduces the need for external stock media purchases, effectively cutting costs for small to medium-sized businesses.
Dynamic Color and Font Pairing
RelayThat algorithmically generates more than 150 professional style combinations from base brand colors, ensuring compliance with WCAG contrast rules and typographic hierarchy principles. This feature guarantees accessibility compliance while preventing amateurish design mismatches, enhancing the overall quality and professionalism of the designs.
Collaborative Proofing System
The collaborative proofing system in RelayThat allows real-time team annotations and version comparisons through centralized workspace commenting. By maintaining a comprehensive revision history and enabling side-by-side layout iterations, this feature cuts client approval cycles by 65%, facilitating a more efficient feedback and revision process.
Pros
- Streamlined Brand Consistency: RelayThat ensures your brand maintains a consistent appearance across multiple platforms, making it easy to uphold brand identity without manual tweaks.
- User-Friendly Design for Non-Experts: The platform allows users without any design background to create professional-grade graphics, removing the need for specialized skills.
- Automatic Image Resizing: Effortlessly adapts your visuals to fit the dimensions required by various social media and advertising platforms, saving time and effort.
- Extensive Photo Library: Access to over 3 million royalty-free photos provides a vast array of creative possibilities, enhancing the quality and variety of your design projects.
- Efficiency Through Automation: By automating repetitive design tasks, RelayThat significantly reduces the time spent on creating graphics, allowing users to focus on strategic activities.
- Active Community and Regular Updates: A supportive user community coupled with continuous platform updates ensures that users have access to the latest features and support when needed.
Cons
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Template Dependency: RelayThat’s strong focus on automated templates may restrict those seeking highly customized design solutions. Users desiring distinct visual identities might find the template-driven approach somewhat limiting.
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Creativity Constraints: While AI-generated content is efficient, it may not always capture the unique creative flair some projects demand. This reliance can result in outputs that feel generic or lack personalization.
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Design Flexibility: The automation that underpins RelayThat can limit manual control over specific design elements. Users who wish to fine-tune their visuals might find this lack of flexibility a constraint.
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Branding Specificity: For projects requiring intricate or unique branding solutions beyond what standard templates offer, RelayThat might not be the ideal tool. Users with highly specific branding needs may need additional resources to achieve their vision.
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